Stop Working Out. Start Training.

Coach Atallah is here to bring Total Health coaching that empowers men to show up at their best for what matters most.

Take charge of your health

Don’t Let Life’s Busyness Get In The Way of Life’s Best

Most men struggle to find the margin to optimize their health. Without the right guidance, their training and nutrition become a chore to check off at best.

Coach Atallah coaches men to tackle their health with purpose, training their body so that they can be prepared when they're needed most.

Take charge of your health

We exist to help men achieve the level of health and wellness needed for the demands of day-to-day life. With decades of experience in training, we believe in a total health philosophy for every man: Look Better, Feel Better, Train Better.

PARTNER OF

Look Better. Feel Better. Train Better.

What Clients Are Saying

To edit this slider content, find the hidden Testimonial Collection List

“I’ve known Adam for over 10 years. I’ve worked with him professionally, he’s trained me personally, and I trust Adam as if he were blood. Within the last year, I began training personally with Adam and achieved noticeable strength gains, improved my physique, and gained more vitality. Adam cares. He cares about his growth, he cares about living and teaching a healthy lifestyle, and he cares about his people. Coach Atallah is a real one!”

Mark Lynch

High School Teacher, Lacrosse Coach

“Adam is a phenomenal leader, motivator, coach, father and role model with a tremendous sense of self. His authenticity and passion is infectious and it fuels me. His coaching has been hugely impactful for me, especially keeping my focus and accountability from diet, to exercise to sleep, knowing he’s as committed to my success as I am. I offer the highest praises for him and his system which is allowing me to be a better father, husband and provider for my family.”

Greg Diddel

Managing Director, Keefe, Bruyette & Woods (KBW) Investment Bank

“Working with Coach Atallah has been a game changer for me. He meets you where you’re at and leads you to where you want to go with a perfect balance of challenge and encouragement. I was at a point in my life where I felt unhealthy and stuck but his program has given me just the right amount of structure, accountability, and community to get back on track. I couldn’t recommend Coach A enough!”

Andrew Perkins

Customer Success Manager, Cloverleaf

“Adam’s virtual coaching & training system has been a game-changer for me. His programs are flexible for travel, customized to fit my body type, and easy to follow within his App. He checks in frequently (my preference) to keep me on track. His energy and dedication to his craft are unmatched, and I've recommended him to several people in my network. Team Atallah!”

Rob Madelmayer

Director of Sales - Dispatch, Partner - LFG Ventures

“Before I started working with Coach A, I had nearly given up on a healthy lifestyle. I tried Orange Theory, dieting apps, the whole nine yards, but nothing was sustainable. The difference this time around is accountability from Adam, someone who I’m eager to receive feedback from because I trust his expertise AND I’m certain he deeply desires what’s best for me. I’ve lost 28 pounds (and counting!) in the last 5 months, but more importantly, I have a restored relationship with wellness, fitness, and food as a whole that will carry on for years to come.”

Brady Pfister

Franchise consultant, FranNet

“Working with Coach Atallah has been exceptional! He takes the time to understand my day-to-day life and works in a program that fits my schedule - something I did get from previous programs. He’s extremely flexible, always adjusting the plan as my needs/schedule evolves, and his motivational energy keeps me going even on tough days. The accountability he provides is exactly what I was looking for to stay on track, and he has helped me “win the moment” in each day, hour, and minute that passes. His program is far more than just personal training.”

Brent Carothers

VP Business Development, OTT Advisors

The Wellness Navigator App

Our app gives members the ability to be an active part of Team Atallah from anywhere. Track your progress in real time alongside Adam, connect with your coach, and receive educational resources in one centralized hub. With the app, you'll be empowered to stay motivated, accountable, and informed on your day-to-day health journey.

ring the bell

We don’t offer silver bullets or one-size-fits-all plans. You’re going to have to work for it - but it’ll be made for you to win. Here’s what to expect:

01
Discovery Call

Hop on a call with Coach to discuss your current snapshot of health, and your desires and goals to move toward.

02
D.R.E.A.M.S Evaluation
DESIRES:

Your aspirations for your health and fitness journey.

Reality:

Your current commitments, responsibilities, and schedule.

Encouragement:

Positive reinforcement and motivation to keep you on track.

Accountability:

Define how you best handle coaching and accountability.

Management:

Identify habits and routines that require greater discipline and support.

Start/Stop:

Recommendations for adjusting choices that impact their total health.

03
Create Your Personalized Program

You’ll receive a customized plan tailored to your specific goals and circumstances, with the Wellness Navigator app to help guide you through your journey.

04
Start Stacking W’s

Greatness doesn’t happen overnight. Once we get you up and running, we’ll focus on consistency and small victories as you make your way towards the health you deserve.

Take charge of your health
The world needs men who show up

Atallah Coaching is designed for:

Men

Husbands

Dads

Professionals

Leaders

Competitors

Learners

Coaches

who give a damn.

Coach Atallah

“Coach A” created this program with timeless truths discovered in his decades of training. As a result, Adam aims to provide a path towards Total Health for his clients. This means looking at all the areas of what your body needs to be healthy, not just a few activities. By combining a routine of resistance training, aerobic exercise, dialed-in nutrition, and healthy life habits, Adam believes you can achieve the health you need to be at your best in all areas of life.

Previously, he spent 7 years coaching at Ignition Athletics Performance Group where notable athletes like Luke Kuechly, Devin McCourty, AJ Green, Jason Kelce, Sam Acho, and other All-Pros trained.

Today Adam is focused on helping high-performing men reach their goals with his total health approach to training. Ringing the bell daily and helping others do the same.

Here’s to your health!

Take charge of your health
PARTNER OF

Don’t Count Till It Costs

“I don't count my sit-ups; I only start counting when it starts hurting because they’re the only ones that count.”
-Muhammad Ali

Just like The G.O.A.T, we know there is no success without sacrifice. The heart of what Adam offers is challenge, but not just for challenge sake. We do what we do in here so we can do what we do everywhere else.

Take charge of your health